It is because Nicholas Assef possesses a firm belief that the firm he founded, Lincoln Crowne & Company Pty. Limited has a primary purpose of providing its clients with the best possible dealmaking expertise anywhere that places the firm among the upper echelon of investment advisory firms in the world. He founded Lincoln Crowne as a market leader, especially in the Australian and South East Asian markets, and he has largely succeeded.
Currently the firm’s Executive Director and Senior Analyst, Nick Assef and the team of professionals he has built over the years to use cutting edge negotiation techniques to the efforts in diverse financial areas as mergers and acquisitions, joint ventures and much more. The firm’s clients tend to be quite happy. Lincoln Crowne’s business philosophy reflects that of Nicholas Assef, which means, like their leader, they like to apply tactics and strategies that are based largely on "game theory,” so as to get the best possible outcome for their clients. After all, Nicole Crowne isn’t the type of firm clients hire to get basic services.